E-Commerce is credited as the only trillion-dollar industry growing at a double-digit per year and you have plenty of potential sales to leverage on. Adding to that drop shipping makes it flexible because you won’t have to physically hold an inventory and you’ll just pay once you make a sale.
We all know about Amazon being an e-Commerce giant which has been using the drop shipping business model since 2011 and it has been reported that its drop shipped products accounted for 34% of its product sold in that very year.
If Amazon can do it so can other online stores too. Did you know that there are 12-24 million online stores in the world and only 650,000 make more than $1,000 in annual sales? That brings us to the conclusion that it is a competitive market. How can you make sure that your drop shipping business is successful as there is a cutthroat competition? You should read ahead to see how you can jump these hurdles and achieve rocket sales and sustain a successful drop shipping business.
1. Build the trust of customers
If you are in drop shopping business you have to get used to of shoppers to be sceptical about the quality of the products you’re selling at first. Adding customer reviews, ratings, and testimonials to your online store always comes in handy to build the customer relationship. Product reviews will help new visitors to see what the previous buyers experienced about a product and this can all motivate a potential buyer to complete a purchase.
2. Run Facebook Ads
There are about 2.01 billion monthly active Facebook worldwide users. Many drop shipping businesses love it because of the richness and diversity of data it collects. You can select the right target audience for your ads.
A Facebook Ads is highly customizable and it can depend on your audience, goal, and your budget. There is a variety of format of your ads to choose from, select where you want your ads to be seen which includes Instagram, Audience Network, Messenger, and the most recent platform, Workplace. Also, you can manage your ads and measure the results and all of this in one advertising platform. You can even check out the benefits of Social Media for your business to know how to effectively use other social media platforms for your business growth.
3. Drive traffic and engagement
There is a swift pace with which social videos are continuously growing as it is forecasted that it makes up more than 81% of all consumer web traffic making it one of the most forms of marketing today. The drop shipping businesses have to shift their marketing focus to using video contents to promote their store or market their product that will amplify brand awareness and recall.
4. Don’t lose potential customers
The 98% of visitors won’t buy on their first visit so you have to use retargeting techniques to bring back the customers. What is retargeting? Retargeting is a marketing strategy that targets visitors who have previously visited your eCommerce site but made no action. The traffic is incredibly hard to get and in this situation retargeting can help you recapture a seemingly lost opportunity. Retargeting can help you display relevant ads to those visitors who have left your site, these visitors are 70% more likely to convert on your site.
5. Start a blog
You can start a blog like TechAriz to write about your business related articles. Blog marketing is a low-cost and effective strategy to reach your target market. The main benefit of blog marketing is to build your audience so you can generate more traffic and sales for your drop shipping business. Blog contents can also push previous visitors and give them a reason to return. One of the most important purposes of blog marketing is its capability to boost your SEO results.
What is SEO? A Search engine optimization (SEO) is a set of processes that optimize your content to enhance your organic traffic. And it is seen that the better you streamline your blog entries for SEO your website will be listed on a search engine’s results page. Also, better ranking increases the probability that people can discover and become aware of your drop shipping business. But if you are not a great writer and you can’t spend hours to write blog posts regularly, you should realize that blogging is valuable and it is efficient in many ways possible.