ICO Marketing strategy

The importance of marketing cryptocurrency is as much in any other field of work. The crypto-coin market is already getting crowded and you need firmer techniques to keep your digital coin alive.

An initial coin offering (ICO) is a fundraiser to eventually start a crypto venture or a startup. If you have such an idea in mind and looking for insider tips, you are reading the right material.

We will help you master the process of ICO Marketing. Towards the end, your skills will also expand from novice to advance and you can personally start recommending.

Top 7 ICO Marketing strategy with great results:

  • Press Releases

Use the popular news and public relation services to get the word out about your upcoming digital coin. There a number of online press release websites, including some dedicated cryptocurrency PR agencies that allow users to publish news and updates about new coins.

They have a huge number of readers who are always looking for information about new cryptocurrencies in the market. This can help you build a network of interested users and investors.

  • Web design

One of the most important thing to do before you launch your crypto coin is to develop and manage a website. Find a relevant web design and create an online platform for your potential investors to know everything is there is to know about your coin.

This is also your chance to convince them why they should consider investing in your currency, the benefits it has and the potential future of your coin. You cannot expect anyone to find out about your coin and invest into it unless you tell them through sufficient facilities.

Also read, The Good And Bad Of ICO Marketing

  • Direct Messaging

This is just another highly efficient way to get the word out about your future cryptocurrency. Many people will ignore a marketing email even before they read it, so often all the efforts you put into creating an engaging email marketing campaign goes in vain.

The better solution is to collect targeted mobile numbers of potential users and send marketing texts directly to them. Mobile messages are more likely to be read and usually receive a great response from interested users. 

You can plan to hire an SMS marketing company or software for the task.

ICO Marketing strategy
  • Social Media

An effective social media strategy can help you build an engaged audience around your crypto coin. How can you achieve it?

Start by creating dedicated pages for your currency on Facebook, Google Plus and other social networking sites. Encourage people to join your pages to stay updated with the ongoing news and updates about your coin.

  • Paid Promotion

If you are not much familiar with a lot of online marketing tactics, the best alternative is to hire paid marketing services. These services are provided by Google, Facebook, Twitter, YouTube and several other online platforms.

This basically involves displaying advertisements, videos, banners, etc, about your coin on already established sites with the aim to gain traffic from them. A digital marketing company can help you set up a paid promotion campaign for your crypto coin.

Also read, Best Cryptocurrency Exchange Platform

  • Display Campaigns

Display campaign is a form of paid advertising where you promote your own products/services on other popular sites in the same market segment through a number of different display items such as images, video, flash, audio and text.

Many cryptocurrency startups are effectively using this technique to market their new coins to a number of interested users on relevant websites.

  • Email marketing

This is a form of direct marketing. Depending on the quality of email campaigns, it can help produce amazing results.

Email marketing involves sending targeted marketing emails about your offers, new product launch, etc, to specific people. This is a really good strategy to spread the information about your new coin.

However, you need to build an email list first and include only the people who might actually be interested in your product. Then, you can hire an email marketing service or software to get going.

Also read, 5 Big Reasons Why Crypto Needs You — If You’re a Woman, That Is


We have attempted to share with you some powerful thrust you can leverage surrounding marketing. You must strive to convince investors that your strategy is genuine and unlike anything they have come about in the past.

Perfect! Now that you feel much empowered knowing key essentials, do contribute with your feedback. Your experience is valuable and will be noted.


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